As a startup, the question of whether one could blog always haunts the minds. More specifically, what will be the role of the blog? Is it a tool to create awareness? Is it a tool to generate traffic? The focus could be more on content, OR; focus could entirely be on driving the sales.
What will you do?
With experience in B2B marketing with a fortune 500 oil company and blogging for last 7 years, My answer is clear: Inspire and become a thought leader in your domain.
Blog is a long term tool. It's like that old inn which you always pass by on your way but you know it will always be there when you really need to cool your heels and have a drink.
It's reliable. It exudes trust.
Your blog has to create value for your reader. This is the key to every successful blog. Add value and Share your learning.
Best sharing happens when there is no expectation of a return.
Once you establish reliability and become a thought leader in your domain, you automatically generate awareness. Awareness then results in increase in traffic. Once increase in traffic is achieved, sales can be driven with ease.
Idea is to build a relationship, of sharing and giving. Not grabbing the client.
TL; DR
Blog>>Though Leader>>Inspire>>Awareness>>Increase in traffic>>Drive Sales>>Ninja Dance
KeyWords : Add value and Share
Image courtesy: weheartit
What will you do?
With experience in B2B marketing with a fortune 500 oil company and blogging for last 7 years, My answer is clear: Inspire and become a thought leader in your domain.
Blog is a long term tool. It's like that old inn which you always pass by on your way but you know it will always be there when you really need to cool your heels and have a drink.
It's reliable. It exudes trust.
Your blog has to create value for your reader. This is the key to every successful blog. Add value and Share your learning.
Best sharing happens when there is no expectation of a return.
Once you establish reliability and become a thought leader in your domain, you automatically generate awareness. Awareness then results in increase in traffic. Once increase in traffic is achieved, sales can be driven with ease.
Idea is to build a relationship, of sharing and giving. Not grabbing the client.
TL; DR
Blog>>Though Leader>>Inspire>>Awareness>>Increase in traffic>>Drive Sales>>Ninja Dance
KeyWords : Add value and Share
Image courtesy: weheartit
No comments:
Post a Comment