via Instagram http://ift.tt/1F8Jfog
Sunday, May 24, 2015
Friday, May 22, 2015
Book Review: Brain Rules by John Medina
This one was an engaging read.
Key Takeaways:
1. Brain evolved while there was
intense physical exertion. Exercise makes you smarter.
2. Sleep well.It's good for the brain
3. Stress makes you hooked and locks
you into a box.
4. Brain actually prefers an overload.
Visuals are absorbed with max speed and efficiency.
I like this book.
Monday, May 18, 2015
Book Review- Truth Lies and Advertising- Jon Steel
Largely, this book gave a glimpse into the work which goes into understanding the persona and psyche of the target group. Once this foundation is built , it takes seconds to come up with creative ideas. This book is about the part of iceberg we don't get to see.
Key takeaways:
1] Identify the emotions/reactions which are naturally associated with a product. Then use that. No need to re-invent the wheel. [Cuervo Case Study]
2]Giving a glimpse into what will happen if the product ceased to exist altogether, proved to be an effective ad strategy. [Got Milk Campaign]
3] Try to understand how the product fits in the users life.
Basically, I think there are better books on advertising. Id recommend people to read basic blogs on persona over this book.
Saturday, May 16, 2015
I wrote this for a my friend who just got diagnosed with a little problem in his #Lungs... #QuixoticQuagmires
via Instagram http://ift.tt/1Hk4G8U
Tuesday, May 12, 2015
When the creativity goes down.. Nothing works better than a cup of coffee in a busy Cafe #coffee #QuixoticQuagmires #delhigram #writing #writersofinstagram #delhiinstagramersguild #instadelhi #vasantkunj #prose #poetry #BikersCafe #bikersofinstagram #enfield #Vintage #oldschoolcool
via Instagram http://ift.tt/1KEJ87i
Wednesday, May 6, 2015
#writing #writersofinstagram #delhiinstagramersguild #instadelhi #vasantkunj #UrbanGypsyDelhi #QuixoticQuagmires #delhiinstagramersguild
via Instagram http://ift.tt/1EPDk9R
Friday, May 1, 2015
Subscribe to:
Posts (Atom)
LinkWithin
