Saturday, January 3, 2015

Empathy in #ProductDesign

I just read Jon Kolko' s thought provoking insight on empathy with customers. I am summerizing my key take aways here: 

  • It's not enough to recognize a pattern. You have to actually FEEL like the individual user. Share the anxieties and feelings which are experienced by the user. 

  • While complete empathy cannot be achieved, pursuit of empathy is a key. 

  • Empathy is specific: Its a feeling of what its like to BE the SPECIFIC USER

  • As a user, FEELING drives every single product decision we are making 

So, are you ready to get as specific as you can, for your product?

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